Orange Chowk started with a simple frustration, creatives in India weren't being seen for what they truly do.
And over time, something shifted. They stopped seeing it themselves.
Creatives shaped culture once.
They still do. They just stopped believing it.
The ability to make people think, feel, build, remember... it's still theirs. It always was.
We're just here to help them see it again. The proof exists. We just keep bringing it to the creatives.
What pulled us to Erth Co. is the way it thinks before it designs.
Not rushing toward expression. Taking the time to understand what needs to be expressed in the first place.
And that matters, especially now. Because creatives are often rewarded for execution. For how quickly they can make, ship, and produce.
What Malvika's work reminds us is that good design rarely begins with design. It begins with understanding. Understanding people, businesses, context, and the real problem sitting underneath the brief.
And that's why this conversation matters. Because creatives need to hear from people who have built a practice around clarity before creativity. People who understand that the quality of the solution is often determined by the quality of the question.
And that's why this feels like the kind of conversation that belongs with Malvika Ruparel, at Erth Co..
- orange chowk.
We built this because creatives need a room like this.If Erth Co. believes that too, let's figure out what doing this together looks like.
We want that to be with Malvika Ruparel, at Erth Co., with a curated room of creatives and designers from the community.
The question on the table: How do you make sure you're solving the right problem before designing the solution? No stage. No script. Just the room.